Tag Archives: popularity

Battelle, J. (2005). The birth of Google. Wired, 13.08. Retrieved from http://www.wired.com/wired/archive/13.08/battelle.html

Google was the brainchild of Sanford graduate students Sergey Brin and Larry Page, who named the software googol, the name for the number one followed by 100 zeroes.

Unlike search engines that ranked results by keyword, Page and Brin’s system ranked results by the amount of links at each site. This mechanism privileged sites with more links, making them more “important” in search. The students cobbled equipment together in their dorm rooms and offices to service Stanford with PageRank, which regularly brought down Stanford’s internet connection in the fall of 1996.